Author: admin

How Managers of Foreign Firms in China Perceive China’s Business Environment and Support: A Case Study of Pfizer China

L.Zhen

Abstract

Doing business globally represents an attractive business opportunity for many firms for many reasons, but this can be difficult due to various cultural, language, and policy differences. This study examines how managers of foreign firms in China perceive China’s business environment, how they perceive the Chinese government’s business support for foreign firms, what factors they emphasize in terms of China’s business environment, whether there is any difference in factors emphasized in terms of China’s business environment between managers with favorable and unfavorable attitudes toward this environment, what factors they emphasize in terms of the Chinese government’s business support for foreign firms, and whether there is any difference in factors emphasized in terms of the Chinese government’s business support between managers with favorable and unfavorable attitudes toward this support. According to the results, the respondents generally had neutral attitudes toward China’s business environment and favorable attitudes toward the Chinese government’s business support. In terms of the business environment, the respondents emphasized a business environment conducive to business and a transparent business environment. In terms of business support, the respondents emphasized efforts to provide foreign firms with business support as the most important factor. The results have some important practical implications for policymakers and practitioners.

Keywords: Managers, Foreign Firms, Business Environment and Support, Pfizer, China

The Durability Perception of Glass and Plastic Containers

by

Y. Bao

Keywords: Perception, Durability, Glass, Plastic, Container, China

Abstract

Consumers typically use plastic and glass containers for various purposes. Consumers consider various factors, including their durability and cost, among others. Such decision factors should offer important insights for container manufacturers. In this regard, this study examines consumers’ attitudes toward plastic and glass contains and investigates the factors they consider to be the most important ones in their selection of containers. According to the results, the respondents generally had less favorable durability attitudes toward plastic containers. Male respondents were slightly more likely to prefer glass containers than female respondents, but there was no significant difference in their durability perceptions. The respondents emphasized durability as the most important factor in terms of durability perceptions, followed by cost. Weight and appearance were least likely to be identified. Both male and female respondents were most likely to report durability, followed by cost. These results have some important practical implications.

International Buyers’ Perception of Fashion Brands Designed and Manufactured by Chinese Firms

J. Wu

Abstract

Recent years have witnessed the emergence of China as a “global factory.” This emergence has been driven mainly by the country’s production of various products. In particular, wholesalers’ and retailers’ perception of Chinese products play an important role in the marketing of these products because their purchase decisions determine which products, including fashion items, are presented to consumers. This study examines retailers’ attitudes toward fashion brands designed and manufactured by Chinese companies. According to the results, the respondents generally had favorable attitudes toward Chinese fashion brands. The respondents with some prior experience importing fashion brands from China were significantly more likely to be interested in importing Chinese fashion brands than those without such experience. The respondents emphasized price as the most important factor in terms of importing Chinese fashion brands, followed by brand awareness. The results have important practical implications.

Keywords: International Buyers, Fashion, Brand, Design, Manufacturing, Chinese Firms