Author: Editor

How Managers of Foreign Firms in China Perceive China’s Business Environment and Support: A Case Study of Pfizer China L.Zhen   Abstract Doing business globally represents an attractive business opportunity for many firms for many reasons, but this can be difficult due to various cultural, language, and policy differences. This study examines how managers of…

The Durability Perception of Glass and Plastic Containers by Y. Bao Keywords: Perception, Durability, Glass, Plastic, Container, China Abstract Consumers typically use plastic and glass containers for various purposes. Consumers consider various factors, including their durability and cost, among others. Such decision factors should offer important insights for container manufacturers. In this regard, this study…

International Buyers’ Perception of Fashion Brands Designed and Manufactured by Chinese Firms J. Wu Abstract Recent years have witnessed the emergence of China as a “global factory.” This emergence has been driven mainly by the country’s production of various products. In particular, wholesalers’ and retailers’ perception of Chinese products play an important role in the…