Abstract Turmeric is a popular spice used in South Asia for both culinary and religious purposes. It has also been used in traditional Indian medicine called Ayurveda. More recently curcumin has been identified to be the active ingredient in turmeric, and its pharmacological basis has been identified. The paper examines the extraction, processing and refinement…
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What’s in a Name? Do Labels Influence People’s Liking for Cookies?
Summary Research shows that if a food product is labeled with a fancy name, people like it more than they would otherwise. Similarly, some people tend to think of healthy foods as less satisfying. The purpose of this study was to extend previous research on the effects of labels on people’s preference for certain foods…